Product Cards, yay or nay?
If you ask around, there seems to be a divide when it comes to product cards. In the not-so-distant past, most people seemed to be in favor of them. But we are seeing more people say nay these days.
People are becoming more eco-conscious and realizing that product cards in subscription boxes aren’t really necessary anymore.
Don’t get me wrong, I love the info on the product cards! Especially when they include the value of the items. I am thrilled that companies are offering them digitally, so I can get the same information without the bigger carbon footprint. It’s a rare opportunity to get the best of both worlds.
Some people just like the feel of paper in their hands or they want to reduce screentime, so there is a case for the printed version. The digital versions can usually be easily printed by anyone who wants that paper in their hands.
Most of the time the cards get thrown out – or hopefully recycled.
Jenn mentioned that from the box company’s perspective, there is a higher likelihood that someone will read the card if it’s in the box right in front of them. However, a QR code could help make it easier for people to pull it up digitally. If you are going the digital route, you may want to put something on the box or in a thank you card that compels people to go look at the digital card.
Another debate is should pricing be included? We think it’s a good idea and most people like it. We can all find out pricing by googling the products, so they are saving us time by including pricing information. 🙂
Jenn includes pics of the products in Evernote, so she can keep track of what products she likes and can easily find the name to reorder them when she runs out. The cards also help with that. I keep the cards I do have filed away, so I can easily grab them and look at any information I need.
Let us know in the comments below if you think – should pricing be added to the cards and should product cards be digital, printed, or done away with.
Amy is an Educational Assistant by day and Box Spoilers Co-founder, Head of Customer Service and Lead Researcher by night & weekend. Box Spoilers was borne of her passion for subscription boxes combined with her interest in building a business.